Kevin Ford was a single dad with custody of his two daughters when he started working for Burger King in Texas 27 years ago.
Fast forward to last month, by which time Kevin had remarried and put all (now) four of his daughters through high school and college. All while still working at Burger King and celebrating his 27th year in the same location without ever missing a day of work!
His store (not head office) decided to recognize that achievement with a gift bag: A single (yes, single) movie ticket, some Reese’s Pieces, a Starbucks tumbler, two keychains, two pens and two packages of Lifesavers. Yup – all items left over from previous promotions in a nice gift bag. By all accounts, Kevin was grateful for the recognition.
His daughter Seryna (and it turns out 13,000 others now) thought that was a little too little. So, on June 20th, she started a Go Fund Me page for her dad with a goal of $270 for 27 years. That goal quickly became $2,700 when she was convinced to change it to $27,000. By that time, the story of her dad had gone viral, and in just over two months the total amount is approaching $400,000. As of two weeks ago, Burger King head office still hadn’t commented…
You and I don’t know Kevin and won’t ever meet him. So, we certainly don’t know his primary Color. I included this story because it’s so great – in so many ways. I kind of wish I could tell you that Kevin Ford is not Gold as a powerful reminder that our behaviors aren’t our Colors. His motivators were a steady income, a strong sense of loyalty, a job with health insurance to protect his family, and an obvious drive to get his four daughters through college no matter what it took. And none of those have anything to do with his personality type…